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Meetup of the HSE Outstanding Graduates: Strategy in Branding and Negotiations

On 2 November 2022, the second Outstanding Alumni Lecture will be held. It is dedicated to strategy and its implementation in various industries.

Graduates of the Higher School of Economics Roman Pustovoit and Daria Zhdan-Pushkina will talk about the specifics of the strategy in the areas of branding and negotiations, as well as answer the questions of meetup guests about life after graduation and everyday life of top management.


Lecture 1: "What is and why do we need a strategy in branding"

Speaker: Roman Pustovoit - Director of Strategy, partner of the Human Code agency, graduate of the program "Comprehensive Social Analysis".

What is the lecture about?

- How modern brands are built: turning from personal preferences to business goals
- The role of the agency in building a brand: from "hands" to "head" (and vice versa)
- Strategy in the hands of the agency: how the work is organized and some examples

Lecture 2: "Negotiation Strategies and Mediation"

Speaker: Daria Zhdan-Pushkina, Executive Director of the Solis Mediation Center (created in 2021 by graduates of the mediation course at the Chamber of Commerce and Industry of the Russian Federation), a graduate of the Law program, an expert in mediation and jurisprudence.

What is the lecture about?

- Partnership negotiations
- Polemical negotiations
- Principled negotiation method
- Conversational styles
- Mediation

The event is held as part of the Outstanding Alumni Lecture Hall of the HSE Alumni Department with the support of the University Open to the City project.

Details and registration: 
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